Unique furniture from coconut shells - Have you ever heard? or view this furniture? yeah . Initially they were amazed at the fabric of space in a house that uses a touch of accent furniture with a dark brown color and irregular youth. After asking around, they knew that the furniture was wearing coconut shells arranged in such a way.
Although made from coconut shells, but the appearance of furniture that feels luxurious. Moreover, the author was only producing goods for exclusive orders. Hence, the furniture used in a room or house is always adjusted to the overall style of each house.
"Furniture is made from coconut shells in Bali, but not marketed in Indonesia. Among the buyers are foreigners, especially Americans. Anyway, it was his impression of coconut shell furniture exclusively at all, "the story Rumuy Reynolds, whose job is to market the furniture with a touch of coconut shells Perilaras production.
Reynold experience that happened about three years ago. And, since then, he and two friends, Hamdani Handoyo and Andrew Halim, find out the supply of materials to create furniture with coconut shells. "Andrew Halim, who take care of the technical problem of making furniture, while Hamdani Handoyo responsible for the design of its products," said Reynolds.
At the time, Reynolds managed to get a large number of buyers in Hawaii, the United States. "The resort was new, and they want his furniture using coconut shells. We try to do it, and it turns out they were satisfied, "he said. So, for two years they worked with a coconut shell furniture to fill the resort purposes.
"After the success with orders from Hawaii, we are more determined to make a coconut shell furniture. We do not just make furniture for domestic use only, but also for office furniture coconut shells, "said Reynolds, who also made furniture coconut shells for several hotels and cafes.
How do they know the product Perilaras? Besides taking some furniture exhibition in Jakarta, Reynolds also diligently traveled to various places to market their products. "If anyone wants to renovate the hotel spatial, I try to offer coconut shell furniture. There are successful, but baseball is rarely also rejected, "he said.
Therefore, instead of bulk products, coconut shell furniture could not help but be impressed exclusive. "There is demand for goods from strangers, but we always insist that our products are handicrafts. So, can not well be made in large quantities, and the price is definitely more expensive than bulk products, "said Reynolds who had remained the owner of the store buyers from Singapore, Malaysia, and several American cities.
Even in Indonesia is not popular, but the furniture with real coconut shell is nothing new. Although it can still be counted on the fingers, but in East Java, for example, is there a company that produces furniture coconut shells. Even in the Philippine coconut shell furniture is more popular.
In recent years, China has started to produce coconut shell furniture. However, according to Hamdani, they are still "poor" in terms of product design. "Usually the Chinese furniture design follows the coconut shells that have been developed by the manufacturer from Indonesia and the Philippines," he said.
But he has not felt the threat of Chinese furniture coconut shell products. Hamdani reason, the share of different product markets. "Our rivals are the manufacturer of the Philippines, because we played for the upper middle class. While China's furniture products to meet the needs of the middle to lower buyer. Chinese furniture prices are cheap because they pursue quantity rather than quality, "he said.
Although designs for furniture coconut shells is more complicated than ordinary wood furniture products, but for Hamdani, precisely herein lies the art. He cited a closet door and pull the drawers were full of coconut shell ornaments. The arrangement is made such that the coil memorable as the waves.
To give effect like that, pull the door is usually located in the center, placed over the bottom. Was pull the drawers is mounted right at the top center of the drawers. For product chair, Hamdani usually focuses on the design of the coconut shell chair.
For example, in one product Perilaras seat, back support broken coconut shells were arranged like tree motif. On the other seats, pieces of coconut shell color predominantly dark brown to brown color makes her youth like raindrops. A similar impression appear on the mirror frame.
"Because furniture is a coconut shell handicrafts, so we can not make two or three exactly the same furniture. We make first motive in accordance with pieces of coconut shell, and then adapted to the design of a chair or desk. So, look first form of coconut shell motif, a new function to follow, "said Hamdani who only dared to target two to three new designs a month.
To be more varied, it is also trying to make furniture that combined with coconut shells and metal materials. "If the count is calculated, for three years we've made about 50 designs," he said. Furniture made of solid wood frame with plywood and coconut shells are sold at prices starting at around Rp 300,000 to Rp 10 million per piece.
Perilaras ALL products made in the workshop as well as space sits in the Pondok Bambu, East Jakarta. According to Reynolds, by far the garage is still considered a strategic location because it is not far from the source of their raw materials. "In our area of East Jakarta with easy to get a supply of wood and plywood it. Being the main raw material, coconut shells, we get from Bantam. "
Not all coconut shells can be used as material for this furniture. Hamdani coconut shells that still requires a round or just broken into two parts. "Shell must clean all the coconut also to facilitate the design, pattern making," he said.
So far, the supply of coconut shells can not be a problem. The company was able to get in large quantities as needed. "In addition to the manufacture of furniture, in our rivals get ya coconut satay only artisan, artisan grilled fish, and mosquito repellent manufacturers," said Reynolds.
If the raw material for furniture, coconut shells do not have problems, but rather the human resources that are difficult to obtain. According to Hamdani, not all crafters are patient enough to do this coconut shell motif. "Usually we do this kind of training before receiving their first works. Of the ten candidates who could actually be a coconut shell craft, the only two to three people, "he said.
In addition to working to create a framework of wood, coconut shells number of artisans who work in Perilaras only 20 people. The best-selling product is cabinet and desk consul. Based on the observations of Reynolds, a local buyer to make furniture more furniture coconut shells as accents in the interior layout space.
Although made from coconut shells, but the appearance of furniture that feels luxurious. Moreover, the author was only producing goods for exclusive orders. Hence, the furniture used in a room or house is always adjusted to the overall style of each house.
"Furniture is made from coconut shells in Bali, but not marketed in Indonesia. Among the buyers are foreigners, especially Americans. Anyway, it was his impression of coconut shell furniture exclusively at all, "the story Rumuy Reynolds, whose job is to market the furniture with a touch of coconut shells Perilaras production.
Reynold experience that happened about three years ago. And, since then, he and two friends, Hamdani Handoyo and Andrew Halim, find out the supply of materials to create furniture with coconut shells. "Andrew Halim, who take care of the technical problem of making furniture, while Hamdani Handoyo responsible for the design of its products," said Reynolds.
At the time, Reynolds managed to get a large number of buyers in Hawaii, the United States. "The resort was new, and they want his furniture using coconut shells. We try to do it, and it turns out they were satisfied, "he said. So, for two years they worked with a coconut shell furniture to fill the resort purposes.
"After the success with orders from Hawaii, we are more determined to make a coconut shell furniture. We do not just make furniture for domestic use only, but also for office furniture coconut shells, "said Reynolds, who also made furniture coconut shells for several hotels and cafes.
How do they know the product Perilaras? Besides taking some furniture exhibition in Jakarta, Reynolds also diligently traveled to various places to market their products. "If anyone wants to renovate the hotel spatial, I try to offer coconut shell furniture. There are successful, but baseball is rarely also rejected, "he said.
Therefore, instead of bulk products, coconut shell furniture could not help but be impressed exclusive. "There is demand for goods from strangers, but we always insist that our products are handicrafts. So, can not well be made in large quantities, and the price is definitely more expensive than bulk products, "said Reynolds who had remained the owner of the store buyers from Singapore, Malaysia, and several American cities.
Even in Indonesia is not popular, but the furniture with real coconut shell is nothing new. Although it can still be counted on the fingers, but in East Java, for example, is there a company that produces furniture coconut shells. Even in the Philippine coconut shell furniture is more popular.
In recent years, China has started to produce coconut shell furniture. However, according to Hamdani, they are still "poor" in terms of product design. "Usually the Chinese furniture design follows the coconut shells that have been developed by the manufacturer from Indonesia and the Philippines," he said.
But he has not felt the threat of Chinese furniture coconut shell products. Hamdani reason, the share of different product markets. "Our rivals are the manufacturer of the Philippines, because we played for the upper middle class. While China's furniture products to meet the needs of the middle to lower buyer. Chinese furniture prices are cheap because they pursue quantity rather than quality, "he said.
Although designs for furniture coconut shells is more complicated than ordinary wood furniture products, but for Hamdani, precisely herein lies the art. He cited a closet door and pull the drawers were full of coconut shell ornaments. The arrangement is made such that the coil memorable as the waves.
To give effect like that, pull the door is usually located in the center, placed over the bottom. Was pull the drawers is mounted right at the top center of the drawers. For product chair, Hamdani usually focuses on the design of the coconut shell chair.
For example, in one product Perilaras seat, back support broken coconut shells were arranged like tree motif. On the other seats, pieces of coconut shell color predominantly dark brown to brown color makes her youth like raindrops. A similar impression appear on the mirror frame.
"Because furniture is a coconut shell handicrafts, so we can not make two or three exactly the same furniture. We make first motive in accordance with pieces of coconut shell, and then adapted to the design of a chair or desk. So, look first form of coconut shell motif, a new function to follow, "said Hamdani who only dared to target two to three new designs a month.
To be more varied, it is also trying to make furniture that combined with coconut shells and metal materials. "If the count is calculated, for three years we've made about 50 designs," he said. Furniture made of solid wood frame with plywood and coconut shells are sold at prices starting at around Rp 300,000 to Rp 10 million per piece.
Perilaras ALL products made in the workshop as well as space sits in the Pondok Bambu, East Jakarta. According to Reynolds, by far the garage is still considered a strategic location because it is not far from the source of their raw materials. "In our area of East Jakarta with easy to get a supply of wood and plywood it. Being the main raw material, coconut shells, we get from Bantam. "
Not all coconut shells can be used as material for this furniture. Hamdani coconut shells that still requires a round or just broken into two parts. "Shell must clean all the coconut also to facilitate the design, pattern making," he said.
So far, the supply of coconut shells can not be a problem. The company was able to get in large quantities as needed. "In addition to the manufacture of furniture, in our rivals get ya coconut satay only artisan, artisan grilled fish, and mosquito repellent manufacturers," said Reynolds.
If the raw material for furniture, coconut shells do not have problems, but rather the human resources that are difficult to obtain. According to Hamdani, not all crafters are patient enough to do this coconut shell motif. "Usually we do this kind of training before receiving their first works. Of the ten candidates who could actually be a coconut shell craft, the only two to three people, "he said.
In addition to working to create a framework of wood, coconut shells number of artisans who work in Perilaras only 20 people. The best-selling product is cabinet and desk consul. Based on the observations of Reynolds, a local buyer to make furniture more furniture coconut shells as accents in the interior layout space.
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